Americans and climate change : closing the gap between by Daniel R Abbasi; Yale University. School of Forestry and

By Daniel R Abbasi; Yale University. School of Forestry and Environmental Studies

Americans and weather switch: final the space among technology And, by means of Abbasi, Daniel R

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Additional resources for Americans and climate change : closing the gap between science and education : a synthesis of insights and recommendations from the 2005 Yale F & ES Conference on Climate Change

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Findings are often situational to the specific threat, the point-intime and the specific audience, and social scientists can usefully be recruited to assist in finding answers that are of great value to communications practitioners. Adaptation and the Loss Aversion Effect The Conference participants debated whether adaptation messages should be featured more prominently in climate change communications. Before considerating its motivational impact, the central ethical argument should first be recognized: both adaptation messages and the actual adaptation behaviors themselves have merit in that they would help vulnerable populations who will need to contend with climate change, regardless of whether causation is human-influenced or not.

And further called for funding it with $50-100 million. Applying just a small portion of that sum to first conducting rigorous social science research should help ensure that the proposed campaign will have the desired impact on public engagement. Such research should go far beyond the routine use of qualitative focus groups or broad-brush polling and into laboratory and field experimentation to test cognitive and social psychological mechanisms. Further reinforcement for the value of such research comes, by implication, from past campaigns on climate change, which have apparently had limited impact despite considerable multi-million dollar funding in some cases.

Crafting the optimal message requires research; it should be meticulously based on accurate scientific information about the threat to begin with and calibrated in relation to the existing concern level of the audience and their perceived ability to do something about the threat. Findings are often situational to the specific threat, the point-intime and the specific audience, and social scientists can usefully be recruited to assist in finding answers that are of great value to communications practitioners.

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