Best Practices for Transportation Agency Use of Social Media by Susan Bregman (Ed.), Kari Edison Watkins (Ed.)

By Susan Bregman (Ed.), Kari Edison Watkins (Ed.)

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The site reportedly had 250 million users in 2012, of which 150 million were active (O’Brien 2012). Like other social networks, GooglePlus allows members to create profiles, post updates and media, and follow other members. Because of its corporate parent, GooglePlus is integrated with other Google applications and services, including search results. The platform has not yet been widely adopted among transportation agencies. C. Other Social Networking Sites While Facebook and LinkedIn are arguably the best known social and professional networking sites, hundreds of other active and defunct social networks have been or are on the Internet.

Government agencies and private businesses use Twitter to share information about their goods and services, collect feedback from customers and constituents, and engage with their followers. The real-time nature of Twitter makes it especially well suited for communicating timesensitive information, from extreme-weather alerts to bus detours. Here is how some transportation organizations use Twitter to stay in touch. 3 Twitter account for Huey P. Long Bridge shares update about its projected construction schedule.

3. In some cases, individuals set up unofficial (and occasionally outright fake) Twitter accounts for transportation services, including bridges, buses, and trains. com/translink 14 It’s a Social World announcements from the department and bridge-related humor. An account purportedly representing the Hampton Roads Transit light-rail service known as The Tide (@NorfolkTide) appears to have no official status and offers a running commentary that can be witty, sarcastic, or both. Not surprisingly, transportation agencies frequently take advantage of Twitter’s real-time features to communicate time-sensitive information to their constituents.

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