Careers in Marketing (Vgm Professional Career) by Lila B. Stair

By Lila B. Stair

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Many career opportunities are available to those prepared to take advantage of them. Marketing is not a new field. In fact, it has been around since primitive tribes began to barter or exchange goods that were plentiful for those that were scarce. They traded grain, meat, jewelry, hides, and other items. The notion of trade existed in prehistoric times and was not so different than it is today. '' The notion of a product has been expanded to include ideas and services as well as tangible goods.

More time to shop and less money to spend could hurt sales of brand name products and high-priced apparel for working women. A more health-conscious public is demanding food with lower fat content. New fat-free products appear daily on grocery shelves. Though fast food restaurants have introduced some fat-reduced and grilled items, we still don't see veggi-burgers on many menus. One dilemma that market researchers and product developers have is distinguishing what people say they want and what they will actually buy.

It was developed to enable individuals to better evaluate the career options discussed in this book. Page x Career Decision Making Model Internal factors External factors Aptitudes and attributesFamily influence_____Academic aptitudes and achievement_____Family values and expectations_____Occupational aptitudes and skills_____Socioeconomic level_____Social skills_______________________________________Communication skills_______________________________________Leadership abilities______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________InterestsEconomic influence_____Amount of supervision_____Overall economic conditions_____Amount of pressure_____Employment trends_____Amount of variety_____Job market information_____Amount of work with data_______________________________________Amount of work with people__________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ValuesSocietal influence_____Salary_____Perceived effect of race, sex, or ethnic background on success_____Status/prestige_____Perceived effect of physical or psychological handicaps on success_____Advancement opportunity_______________________________________Growth on the job______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________ Page xi Among the factors influencing a student's career choice are expectations of family members, guidance from high school teachers, suggestions from friends, a desire to make a lot of money, and the need for prestige.

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