DigiMarketing : the essential guide to new media & digital by Kent Wertime

By Kent Wertime

A primer on new media and affiliate marketing online from advertisements giants, 'DigiMarketing' is a common-sense advent to the themes of electronic media, affiliate internet marketing, and ads, all written in an easy, jargon-free style.

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Extra info for DigiMarketing : the essential guide to new media & digital marketing

Sample text

They can see almost immediately the impact that a new online campaign launched yesterday is having on sales. Even if you are not conducting e-commerce, it’s possible through digital channels to conduct real-time tracking of your digital advertising impact.

Many of the big, sophisticated media companies have been diversifying their content for years; this is why you can easily get Mickey Mouse on multiple screens. In the future, even consumercreated content will scale to multiple devices. Consumer-created content is becoming richer as it goes to more devices. There is still plenty of text-based content, however a consumer with a modern digital camera (perhaps in their phone) and a computer can do incredible things. Over the years, video cameras have captured countless weddings, little league games, and adult fun.

Companies will increasingly seek the exponential payback that comes from having consumers share information through social networking sites and virally with each other. From Traditional Media Planning to New Media Planning The media plan is a central fixture of marketing that is not likely to disappear soon. However, its purpose and content will need to change dramatically as marketers shift their budgets from traditional to digital media. As we saw in the last chapter, digital media has a direct response and activation function; it’s not just about image and awareness.

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